I design systems for people who don’t have time to think about systems.
I am a Senior UX Designer with over 20 years of experience working across print, web, mobile, and AAA games. Over that time, I have learned that the best UX disappears. Not because it is simple, but because it is intentional.
My work focuses on complex, live service features like progression, economies, and upgrade paths, where clarity, scalability, and player psychology matter more than visual polish alone. I specialize in turning dense systems into experiences players can understand instantly and teams can scale with confidence.
Finding
my next role as a Senior Designer, where I can bring my systems-first, business-aware approach to a new team.
Building
out Born Twice over the next six months, refining the brand system, bringing the shop to life, and breaking down how I use AI to design, test, and ship every part of it.
If you’re looking for someone who’s confident, current, and more interested in a clean, scalable system than buzzwords, you’re in the right portfolio.
Outside of shipped products, I am building Born Twice as a place to explore deeper systems, stronger storytelling, and modern AI assisted workflows.
Born Twice is a brand shaped by conviction and a story that matters to me. It spans everything from concept development and visual identity to a full design system, UX documentation, the Shopify experience, and, as the work evolves, a drop app.
Every part of it is crafted with intention. I use AI to brainstorm, test, and refine ideas at a pace that matches the vision, not as a shortcut or novelty.
Born Twice is where I can take ideas all the way without the usual constraints of timelines, shifting priorities, or someone else’s budget. It is a space to push deeper systems, stronger storytelling, and explore creative work that deserves room to breathe.
