I design systems that hold up when things get complicated.
I’m a Senior UX Designer with over 20 years of experience designing across print, web, mobile, and AAA games. Over time, I’ve learned that UX isn’t about perfect wireframes. It’s about identifying real problems, working through solutions with the team, and shipping something that doesn’t need constant fixing. But when it does, we fix it.
Recently, I’ve worked on complex live-service systems like progression, economies, and upgrade paths. I solve business problems for real users through clear UX decisions and close collaboration with teams.
Because I’ve worked across mediums and disciplines, I’m comfortable moving between strategy and execution. I define systems and flows grounded in a deep understanding of end users and I am focused on solutions that drive business impact.
Finding
my next role as a Senior Designer, where I can bring my systems-first, business-aware approach to a new team.
Building
out Born Twice over the next six months, refining the brand system, bringing the shop to life, and breaking down how I use AI to design, test, and ship every part of it.
If you’re looking for someone who’s confident, current, and more interested in a clean, scalable system than buzzwords, you’re in the right portfolio.
Outside of shipped products, I am building Born Twice as a place to explore deeper systems, stronger storytelling, and modern AI assisted workflows.
Born Twice is a brand shaped by conviction and a story that matters to me. It spans everything from concept development and visual identity to a full design system, UX documentation, the Shopify experience, and, as the work evolves, a drop app.
Every part of it is crafted with intention. I use AI to brainstorm, test, and refine ideas at a pace that matches the vision, not as a shortcut or novelty.
Born Twice is where I can take ideas all the way without the usual constraints of timelines, shifting priorities, or someone else’s budget. It is a space to push deeper systems, stronger storytelling, and explore creative work that deserves room to breathe.
